Out of sheer necessity, a #pooreconomy always leads to an increase in #entrepreneurial #ventures. A percentage of people who can’t find jobs, or those who lose the jobs they had, start their own #businesses. Even still, it was clear in 2009 that this time was different. These young people who were finding success (however defined) weren’t starting traditional, “old-school” businesses with slow-growth trajectories. In fact, it was clear that they had no intentions of modeling what they were doing on anything remotely resembling “old-school” or “ordinary.” In other words, they weren’t opening bakeries or bike shops. They were reinventing bread—and rethinking the wheel.