Google+, on paper anyway, is the world’s second largest social network after Facebook. And while Facebook’s user-ship now tops one billion, G+’s remains considerably lower than that at around 500 million.
Certainly this number is nothing to balk at, but it’s undoubtedly true that a great many of Google+’s 500 million users have accounts merely because they were issued them after they signed up for another Google service like Gmail or YouTube…. +Google+
An article discussing Google+ and whether you should be using it.
Google+ is not an overnight solution to your social ROI struggles, and it will mean a bit more time spent ‘doing social’. But its adoption is very likely to deliver in the long run, and ignoring it for any of the reasons cited here is not a risk I’d be happy to take with my brand’s fortunes.
Hands down, LinkedIn is the best social network for B2B marketing. LinkedIn is the only real B2B social network that was developed purely to develop direct B2B sales relationships for B2B marketers.
The other social networks – Facebook, Twitter, Google+, and YouTube – all should be in the toolbox of any serious B2B marketer. But if you’re on limited time and resources and looking to greatly increase your bottom line, you should invest wholly in LinkedIn.