Content Strategy Example: Fishbowl Inventory’s Thought Leadership | OpenView Labs
The Internet can seem like a big, crowded pond of link-bait marketing and phony sales-driven noise. But that doesn’t mean your messages are doomed to get lost the deep end. In the first of a three-part series on industry leaders, Cheryl Conner reveals how software company Fishbowl is making the leap from thought leader to market leader (and you can, too). #contentmarketing #contentstrategy
When it comes to the complex B2B major sales process, SEO isn’t particularly relevant. It’s not about “getting found,” it’s about credibility. Find out what kinds of content are effective at boosting credibility and demonstrating thought leadership in the marketing of high-end professional firms.