Reaching out to online influencers can be a good way to build buzz for your brand, but you’ve got to do it right, say Jay Swansson and Joe Griffin of iAcquire. That means being civil, human and interesting, and tailoring your outreach efforts to the specific influencer you’re trying to win over. “It should be a mutually beneficial relationship. Add value before asking anything in return,” Swansson says.
Helping others to be successful benefits you, too. Even the most brilliant person occasionally gets “stuck.” In a culture that values the lone genius, where politics and rivalries rule, no one is motivated to help that person get “unstuck.” Projects stall and good ideas languish. In an ecosystem where helping others is the norm, however, everyone benefits. When you need it, help is only an email away. #leadership #leadershiptips