To be significant, you must focus on creating impact that can reverberate throughout the organization. This means that you must share the momentum that you build with others. Over time, this behavior becomes sustainable and your significance as a leader takes root.
You grow a business by increasing sales. That simple assumption is the default way most businesses operate – especially small businesses. While this thinking is almost always wrong, the real problem is that it can easily take you further from the two goals you’re probably really after, which are (1) increased profits and (2) to feel more in control of your business and your life.
There’s a more sound approach to reach those goals. It starts by remembering that building a business with solid fundamentals has a very high likelihood of attracting new customers (and keeping them), and that it almost never works the other way around. Adding sales and new customers into an unstable business will simply expose the weakness and dysfunction already there, leading to potentially disastrous results.
Don’t spend all your energy looking for more sales. Direct most of it – let’s say 75% – into driving real growth by investing in the future. Take advantage of the amazing solutions out there to streamline your operations, so they’re ready. Build a culture that really cares about your customers, so they can handle whatever comes.