5 Major Content Marketing Problems (with 5 Helpful Solutions)
Don’t get me wrong: Content marketing can be extremely complex. But in my opinion, there should be no doubt that marketers themselves are to blame for most of the problems they encounter.
Here are five issues that I’ve noticed have been bubbling to the top recently — and a few solutions that can keep them from hindering your ability to create epic content. #contentmarketing
LinkedIn is the social network to watch, not Facebook, says Possible’s global CEO
LinkedIn has what it takes to outlast and outgrow Facebook, and marketers should be paying the network more attention, says Possible CEO Shane Atchison. LinkedIn comes with built-in utility that will help it stay relevant to a maturing audience, long after Facebook’s star has faded, Atchison argues. “Facebook will become the birthday network, because it’s most relevant to you on your birthday — it’s no longer relevant on a day-to-day basis,” he says. #linkedin
LinkedIn is the social network to watch, not Facebook
A market plan identifies (through market research) unmet needs in the marketplace and provides a strategic guideline as to how the organization intends to provide an offering (product or service) to fulfill these needs while generating a profitable rate of return. It will indicate the position, or market “niche”, for the organization and identify the necessary resources to implement the marketing strategy. And finally, the market plan becomes a useful benchmark for which to measure the success of the organization’s marketing strategies. #marketplan #marketingplan
When you find yourself working harder for less reward and satisfaction, you’re at the crossroads of continuing to play small or going big. In this case, bigger is truly better. #entrepreneurship #entrepreneur