Tag Archives: Marketing

Are You a Thought Leader?

This article contains some interesting, high-level insights on what it means to be a thought leader, and some common characteristics that define this type of person.  #thoughtleader #thoughtleadership

by Laura Garnett

Ask.com says that a thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded. In a world where information is often it’s own currency, thought leaders are seen as a resource because…

Are You a Thought Leader? – Delivering Happiness

Enhanced by Zemanta

Stop Selling Start Listening

STOP SELLING #salestips #selling #unmetneeds

Seriously, stop selling.  “But I need to make a living.” you say.  You will trust me.

Many of us launch our business with the intent on selling something.  “Here’s my thing, do you want it?” And most often, they don’t.

What our clients want is for you to make their lives easier, better, rewarding, etc.  And we can’t do this by selling them something.  We do this by listening.  By understanding what they need.  What they want.  Then we often them a solution to meet this need.  And not surprisingly, a solution that meets an unmet need, needs no selling.

Part of understanding a client’s need is to distinguish between causes and symptoms.  “I am too busy.” is a symptom.  We need to dig deeper.  Why are they too busy? “I am too busy because I am always waiting for responses from others and when they arrive late – as usual – I am left scrambling to meet deadlines.”  Now we have the cause and we have something to focus on.  How do we improve the response time from the interested parties?

Selling is convincing you, you need what I have.  And if I don’t know your needs that’s like flinging mud on the wall to see what sticks. Not an efficient means communicating.  We have to approach our clients differently.  We need offer something that makes their life better and we can only do that if we understand what isn’t being satisfied.

Sometimes we don’t have something to meet those unmet needs.  That’s OK.  Perfect opportunity for a referral.  You still were able to meet an client’s needs, and they remember that.  The client is happy, your referral partner is happy and both will think highly of you the next time they need something.

So, stop selling already and start listening.

Enhanced by Zemanta

Tactics to Acquire Customers

Startups don’t often have large marketing budgets, but that shouldn’t stand in the way of their growth. Check out these growth hacks!

The idea that you can grow a business from 0 to thousands of customers without much of a marketing budget is a beautiful thing, and very much the result of growth hacks — free marketing tactics that grow traffic, brand, links, and eventually, a customer base.

Startups don’t often have large marketing budgets, but that shouldn’t stand in the way of their growth. After working at four of them, I’ve compiled a list of tactics that can expedite growth in creative ways.

Enhanced by Zemanta

B2B Content Marketing Strategies on LinkedIn

4 strategies for successful B2B marketing on LinkedIn

LinkedIn is the key social network for business-to-business marketers, and tailoring B2B efforts through strategies such as encouraging discussion and the sharing of content is vital, Roger Katz writes. Companies should target potential audience members by developing follower personas that can be targeted by industry, seniority and even location, Katz advises.

Targeting content both on- and off-site based on LinkedIn personas opens up a rich new world of content marketing opportunity.

Enhanced by Zemanta