Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.
What people really want is the ability to connect to each other, not to companies. So the permission is used to build a tribe, to build people who want to hear from the company because it helps them connect, it helps them find each other, it gives them a story to tell and something to talk about.
Instead of looking for customers for your products, you seek out products (and services) for the tribe. #tribebuilding
Tribes encourages us all to think differently about leadership and why now, more than ever, we have an opportunity to lead. Take a risk, back yourself and learn why it’s easier than ever to change everything. Watch the TED Talk Here
Strategies that get results
We’ve been there, done that. We’ve launched successful ventures, and created a few whoppers along the way. We’ve learned from our mistakes and we pass that onto to you.
Often it’s the small actions you take that can set your company apart from the competition. We help you think beyond dollars and cents to what you truly can offer your customers: Why would someone want to buy from you? What is your key differentiation on the competitive landscape? Do you have a defensible position? What can you learn from your competitors?
We’d love to hear your story
Startups don’t often have large marketing budgets, but that shouldn’t stand in the way of their growth. Check out these growth hacks!
The idea that you can grow a business from 0 to thousands of customers without much of a marketing budget is a beautiful thing, and very much the result of growth hacks — free marketing tactics that grow traffic, brand, links, and eventually, a customer base.
4 strategies for successful B2B marketing on LinkedIn
LinkedIn is the key social network for business-to-business marketers, and tailoring B2B efforts through strategies such as encouraging discussion and the sharing of content is vital, Roger Katz writes. Companies should target potential audience members by developing follower personas that can be targeted by industry, seniority and even location, Katz advises.