LinkedIn is the network of choice for most knowledge workers and #professionals. It is maybe the most conservative of the social networks due to the fact it is all about #business. It is becoming more social as it has realized that this will enhance its user penetration and attractiveness.
The latest statistics show it having 7% of its users over 55 and 14% in the 45 to 54 age range.
Reaching out to online influencers can be a good way to build buzz for your brand, but you’ve got to do it right, say Jay Swansson and Joe Griffin of iAcquire. That means being civil, human and interesting, and tailoring your outreach efforts to the specific influencer you’re trying to win over. “It should be a mutually beneficial relationship. Add value before asking anything in return,” Swansson says.
Google+, on paper anyway, is the world’s second largest social network after Facebook. And while Facebook’s user-ship now tops one billion, G+’s remains considerably lower than that at around 500 million.
Certainly this number is nothing to balk at, but it’s undoubtedly true that a great many of Google+’s 500 million users have accounts merely because they were issued them after they signed up for another Google service like Gmail or YouTube…. +Google+
An article discussing Google+ and whether you should be using it.