In today’s competitive and challenging business environment, networking and building professional relationships in the community are the keys to developing new business and creating a positive corporate presence and reputation.
A recent poll by Inc.com found that 48% of their readers believed that personal connections are the primary factor that most often leads to getting ahead in an organization.
What do you do to build relationships?
How to Charge More Than Competitors
As a small business owner, you probably can’t compete on price, especially if you have much larger competitors that can do far greater annual sales volume than you can.
The good news is that you don’t have to compete on price.What you must do is make your customers aware of the unique selling points that make your product a better value for them. #pricing
You grow a business by increasing sales. That simple assumption is the default way most businesses operate – especially small businesses. While this thinking is almost always wrong, the real problem is that it can easily take you further from the two goals you’re probably really after, which are (1) increased profits and (2) to feel more in control of your business and your life.
starts with a shift in focus – from “closing” sales to cultivating them.
There’s a more sound approach to reach those goals. It starts by remembering that building a business with solid fundamentals has a very high likelihood of attracting new customers (and keeping them), and that it almost never works the other way around. Adding sales and new customers into an unstable business will simply expose the weakness and dysfunction already there, leading to potentially disastrous results.
Don’t spend all your energy looking for more sales. Direct most of it – let’s say 75% – into driving real growth by investing in the future. Take advantage of the amazing solutions out there to streamline your operations, so they’re ready. Build a culture that really cares about your customers, so they can handle whatever comes.
Why We Should be Grateful for Difficult Customers | MyVenturePad
Even the most zealous advocate of superior customer service will surely agree there is a limit to how far we should be expected to go with the old “customer is always right” principle. Because, objectively speaking, sometimes customers can be quite unreasonably demanding, or just plain rude. But it’s not good business to allow our initial or even abiding sense of annoyance or indignation to waste what is paradoxically a gift to our business by passing up the learning opportunity.