…leave money on the table for your partners. If you allow your partners to benefit from the deal, they always come back and want to do business with you. There will never be a shortage of opportunity. #businessadvice #businesstips
Reaching out to online influencers can be a good way to build buzz for your brand, but you’ve got to do it right, say Jay Swansson and Joe Griffin of iAcquire. That means being civil, human and interesting, and tailoring your outreach efforts to the specific influencer you’re trying to win over. “It should be a mutually beneficial relationship. Add value before asking anything in return,” Swansson says.
4 strategies for successful B2B marketing on LinkedIn
LinkedIn is the key social network for business-to-business marketers, and tailoring B2B efforts through strategies such as encouraging discussion and the sharing of content is vital, Roger Katz writes. Companies should target potential audience members by developing follower personas that can be targeted by industry, seniority and even location, Katz advises.
5 Major Content Marketing Problems (with 5 Helpful Solutions)
Don’t get me wrong: Content marketing can be extremely complex. But in my opinion, there should be no doubt that marketers themselves are to blame for most of the problems they encounter.
Here are five issues that I’ve noticed have been bubbling to the top recently — and a few solutions that can keep them from hindering your ability to create epic content. #contentmarketing