Tag Archives: Business-to-business

B2B Content Marketing Strategies on LinkedIn

4 strategies for successful B2B marketing on LinkedIn

LinkedIn is the key social network for business-to-business marketers, and tailoring B2B efforts through strategies such as encouraging discussion and the sharing of content is vital, Roger Katz writes. Companies should target potential audience members by developing follower personas that can be targeted by industry, seniority and even location, Katz advises.

Targeting content both on- and off-site based on LinkedIn personas opens up a rich new world of content marketing opportunity.

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Demonstrating Thought Leadership

When it comes to the complex B2B major sales process, SEO isn’t particularly relevant. It’s not about “getting found,” it’s about credibility. Find out what kinds of content are effective at boosting credibility and demonstrating thought leadership in the marketing of high-end professional firms.

Why SEO May Be Irrelevant When It Comes to B2B Thought Leadership

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