Tag Archives: Brand

Tribe Management

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

What people really want is the ability to connect to each other, not to companies. So the permission is used to build a tribe, to build people who want to hear from the company because it helps them connect, it helps them find each other, it gives them a story to tell and something to talk about.

Instead of looking for customers for your products, you seek out products (and services) for the tribe. #tribebuilding

Tribes encourages us all to think differently about leadership and why now, more than ever, we have an opportunity to lead.  Take a risk, back yourself and learn why it’s easier than ever to change everything. Watch the TED Talk Here

Seth’s Blog: Tribe Management

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Branding is About Capturing User Experience

Seth’s Blog: The brand is a story. But it’s a story about you, not about the brand.

Great marketers don’t make stuff. They make meaning.

Why prefer Coke over Pepsi or GE over Samsung or Ford over Chevy? In markets that aren’t natural monopolies or where there are clear, agreed-upon metrics, how do we decide? Yes, every brand has a stor…

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