In today’s competitive and challenging business environment, networking and building professional relationships in the community are the keys to developing new business and creating a positive corporate presence and reputation.
A recent poll by Inc.com found that 48% of their readers believed that personal connections are the primary factor that most often leads to getting ahead in an organization.
LinkedIn is the network of choice for most knowledge workers and #professionals. It is maybe the most conservative of the social networks due to the fact it is all about #business. It is becoming more social as it has realized that this will enhance its user penetration and attractiveness.
The latest statistics show it having 7% of its users over 55 and 14% in the 45 to 54 age range.
Reaching out to online influencers can be a good way to build buzz for your brand, but you’ve got to do it right, say Jay Swansson and Joe Griffin of iAcquire. That means being civil, human and interesting, and tailoring your outreach efforts to the specific influencer you’re trying to win over. “It should be a mutually beneficial relationship. Add value before asking anything in return,” Swansson says.
From it’s powerful networking strategies, endorsements and recommendations, groups and discussions, LinkedIn continues to fine-tune new ways for professionals to connect with one another. Going beyond the editable profile, LinkedIn has a powerful new connection tool: Digital Postcards