There is a difference between the person who pays for something and the person who makes the decision to buy something. Many companies assume it’s the same person, but that’s not necessarily the case. Key influencers can include a spouse, sibling, colleague, parent, grandparent or child. Who is the true head of a household isn’t so clear these days, so appeal to all the influencers.
Startups don’t often have large marketing budgets, but that shouldn’t stand in the way of their growth. Check out these growth hacks!
The idea that you can grow a business from 0 to thousands of customers without much of a marketing budget is a beautiful thing, and very much the result of growth hacks — free marketing tactics that grow traffic, brand, links, and eventually, a customer base.
5 Major Content Marketing Problems (with 5 Helpful Solutions)
Don’t get me wrong: Content marketing can be extremely complex. But in my opinion, there should be no doubt that marketers themselves are to blame for most of the problems they encounter.
Here are five issues that I’ve noticed have been bubbling to the top recently — and a few solutions that can keep them from hindering your ability to create epic content. #contentmarketing
When it comes to the complex B2B major sales process, SEO isn’t particularly relevant. It’s not about “getting found,” it’s about credibility. Find out what kinds of content are effective at boosting credibility and demonstrating thought leadership in the marketing of high-end professional firms.